Each month Float publishes a top 10 list of the best marketing activations and experiences. We feature brands from all walks of life creating great experienc...

Nowadays it’s not enough for marketers to merely tell consumers about their brands through traditional outlets like television commercials and digital banner...

Pop ups are sprouting up everywhere, from the Museum of Ice Cream to 29 Rooms and everything in between. We now live in an Instagram world and the value of p...

Trade shows have grown exponentially in recent years, as there is seemingly an expo for virtually every industry. There is even a trade show for trade shows....

Float Hybrid's Head of Brand Partnerships Keith Bendes will be speaking at the Experiential Marketing Summit alongside Ryan Mortimer, Head of Experiential Ma...

Experiential is a growing segment of marketing and rightfully so. Consumers value experiences over material things, and in an age of digital bombardment, a b...

Each month Float publishes a top 10 list of the best marketing activations and experiences. We feature brands from all walks of life creating great experienc...

Photo mosaics are a provenly effective tool to engage consumers, and now they are also a valuable mechanism to build company culture. Float and Ghirardelli r...

We at Float are focused on creating personalized and highly interactive brand experiences. Our fast-growing Float IQ platform leverages the power of quizzing...

From illumiroom style projection mapping to gesture recognition gaming to velocity tracking workouts, it’s been an action-packed year for Float. Take a look ...

Let’s face it, consumers hate racking their brains trying to find the perfect gifts for friends and family. That is why most consumers will just buy the top ...

THE CHALLENGE Luxottica University has a robust list of courses that its partners can take to learn more about the eyewear category and Luxottica brands. The...

This year Anheuser Busch brought their first ever Love Beer Fest to St. Louis and Washington DC. The festival was an opportunity to experience beer at its be...

Spafax had a novel idea to recommend playlists to people based on their individual tastes and preferences. What they needed was a software tool to bring the ...

KicksUSA understands the importance of the retail experience and is showing what that means with a beautiful 120-foot LED video wall in its new Jamaica Queen...

Endless runner games like Temple Run have permeated popular culture, and now they hit the big screen with the LA Clippers “Fast Break Challenge”. The game, c...

Float Hybrid and Tapin2 make it easy to order beer ahead of time and skip the lines. The feature, powered by Tapin2 and designed by Float Hybrid, will allow ...

Man’s best friend just got a digital makeover. Meet ‘Lilly’, a virtual interactive dog that uses computer vision technology to respond to people. Lilly wants...

Float Hybrid was named agency of record by Fan Kicks, a revolutionary new footwear company. Float will lead all visual brand identity work and will provide o...

Float Hybrid and Ray-Ban unveil interactive eyewear experience at Vision Expo East. At this year’s Vision Expo East in New York City, Ray-Ban and Float Hybri...