With a few applications of conductive paint and some electronics, walls can become smart infrastructure that can sense human touch, detect gestures and detect when appliances are used. The technology can be used to create incredible consumer experiences in physical spaces and with physical objects, as was the case with this interactive wall, the McTrax program, Google’s voting posters, and an interactive Audi brochure.


Context of the Program

Instagram art spaces became a phenomenon in 2018 with places like the Museum of Ice Cream and Color Factoring opening to the delight of consumers. Similar spaces have since opened up all over the country with every brand scrambling to find their version of 29Rooms. Many are losing sight of what makes these spaces so successful, amazing interactive experiences that consumers want to share. Float is going to take the concept of an interactive space and bring it into a retail experience using conductive paint. Shoppers will be able to interact with the space by touching various imagery painted on the walls. Elements of the space including sound, light, and color will respond to the shoppers' interactions.  


Why Apply

The data is clear, consumers are favoring experiences over material things in increasing numbers. With online shopping continuing its exponential grow and retailers shuttering stores, the role of the physical space is changing from a store to an experience. Brands and retailers must, therefore, create compelling experiences in their physical spaces to get consumer off of their couch and into the store. Leveraging conductive paint offers consumers a heightened experience that hinges on their participation and interaction.




San Francisco, CA