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Float and Anheuser Busch to speak at Experiential Marketing Summit on Next Gen experiences


Float Hybrid's Head of Brand Partnerships Keith Bendes will be speaking at the Experiential Marketing Summit alongside Ryan Mortimer, Head of Experiential Marketing at Anheuser Busch. The duo will be discussing the longstanding relationship between companies and the technologies brands should be betting on to create interactive experiences that drive deeper connections with consumers. From Michelob ULTRA intelligent workouts, to beer delivery at festivals and stadiums, the pair will dive into case studies that highlight effective experiences that leverage emerging technologies and media.


The presentation will be held on May 15th at Caesars Palace in Las Vegas. The Experiential Marketing Summit is an annual conference for experiential marketing professionals, where more than 1,800 leading marketers will predict trends and dissect best practices. Check out the full event schedule and get your tickets today.


Experiential Marketing Summit 2019

Next Gen Interactives: The Best Tech To Bet On

May 15th, 4:45-5:30, Room: Octavius 14-16

From virtual fitting rooms to human remote controls to interactive workouts to AR shopping experiences, get the latest scoop on the technologies and interactive activations that are shaping the industry and moving it forward. Step inside case studies with Anheuser-Busch to see what immersive tech the brand is leveraging to make connections with consumers. Get a sneak preview of the up-and-coming tech tools that will enable smarter and more effective engagements at events. Walk away with a better sense of what cutting-edge interactive technologies to invest in now, and what to keep your eye on in the future.


Speaker Bio: Keith Bendes is a leading voice on the intersection of marketing and technology, working with brands to create experiences that drive meaningful connections with consumers and measurable results for the brand. Partner brands include Anheusuer Busch, Unilever, Pepsi, and Nissan.


Connect with Keith Bendes on LinkedIn.

To elevate your consumer experiences, email inquiries@floathybrid.com

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