Float spoke with some of the leading brands in digital innovation at the SXSW festival in Austin. Hosted by Partnered, the Innovation Exchange featured leading brands and technologists working together to find best in class solutions for engaging customers in a digital age. Topics included the future of interactive technology and how brands can best work with technology innovators to improve customer engagement. Devices like Oculus, Hololens and Intelligent Shelving sensors w
For this year's SXSW Float created an Interactive Swag Wall Experience for Anheuser Busch's Bud Light brand. Featured at the Bud Light Factory Showcase, festival attendants at Brazos Hall could reach out and touch the latest Bud Light Gear on a giant touchscreen wall instantly winning prizes. They could then pose in front of backgrounds created by festival artists to create an animated gif for sharing across their social media channels.