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Virtual Reality Brand Playbook
Samsung Gear VR goggles: "When I put them on, it felt like the future." It’s safe to say that virtual reality is the buzzword of the year. The number of requests we have received from brands has increased tenfold in the last month alone. We have noticed a pattern emerge through all of those requests, which is that brands don’t truly understand virtual reality and the differences between types of experiences and the devices that deliver those experiences. I am going to dive in