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Float and Bud Light Roll Out Virtual Fitting Room at Bud Light Party Conventions
Float and Bud Light unveiled the largest virtual fitting room of its kind at Bud Light Party Conventions in Los Angeles, Atlanta and New York this month. The digital experience promoted Bud Light’s new line of apparel and merchandise. When visitors stood in front of the enormous seven by seven foot screen, Bud Light “swag” was digitally superimposed on their body, giving partygoers the opportunity to see themselves wearing the products, without having to physically try them o