Float Hybrid and Ray-Ban unveil interactive eyewear experience at Vision Expo East. At this year’s Vision Expo East in New York City, Ray-Ban and Float Hybrid unveiled the Ray-Ban Smart Table. Equipped with RFID technology and touch screen displays, the smart table allowed visitors to place any of Ray-Ban’s stunning new glasses onto the table, and see product information for that pair of glasses magically appear on screen. Each pair of glasses was equipped with an RFID chip t

Float Hybrid was named agency of record by Fan Kicks, a revolutionary new footwear company. Float will lead all visual brand identity work and will provide ongoing strategic planning, social media strategy, experiential marketing, web design and development services for Fan Kicks. “We are incredibly excited about this partnership,” said Rob Dyer, CEO of Fan Kicks. “Float’s expertise in technology development and creative design makes them a perfect fit for our brand. We have