Augmented reality is a way to enhance the consumer experience by bringing context and utility to the real world. The technology overlays digital content into real world environments, engaging consumers in an interactive and memorable way. The use of AR is gaining traction in everything from retail to education, with major brands like Ikea, L’oreal, Converse and American Apparel all utilizing the technology to drive consumer engagement and boost sales. RETAIL Retail brands ar

Bud Light, Float Hybrid and Tapin2 bring mobile food and drink delivery to fans. Fans of the defending Triple-A National Champions won't have to miss a moment of the action with the launch of in-seat food and drink delivery. Now fans over 21 can order beer straight from their mobile device and have it delivered to their seat at all RailRiders home games. The Scranton/Wilkes-Barre RailRiders Minor League Baseball team introduced the new food & drink delivery system for sports