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The Augmented Reality Boom
Augmented reality is a way to enhance the consumer experience by bringing context and utility to the real world. The technology overlays digital content into real world environments, engaging consumers in an interactive and memorable way. The use of AR is gaining traction in everything from retail to education, with major brands like Ikea, L’oreal, Converse and American Apparel all utilizing the technology to drive consumer engagement and boost sales. RETAIL
Retail brands ar