Michelob ULTRA, official sponsor of the 2017 TCS New York City Marathon, spent the three days leading up to the big race calling on all current and former New York City Marathon runners, as well as the friends and family that got them there, to help commission a work of art in the form of a social media mosaic. From November 3rd up until the New York City Marathon on November 5th, those that posted a picture on Twitter or Instagram using the hashtag #LiveULTRA could have thei

Technology innovation is causing our attention spans to become increasingly fragmented. There is countless data on this topic to prove the point - the average attention span of a human is now less than a goldfish at eight seconds, 55% of readers will read an online post for 15 seconds or less - I could go on and on. What this means for brands is that it is incredibly difficult to build a relationship with a consumer because you have no idea where that consumers attention is g