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Faces of the New York City Marathon: Float and Michelob ULTRA use social media to create a work of a
Michelob ULTRA, official sponsor of the 2017 TCS New York City Marathon, spent the three days leading up to the big race calling on all current and former New York City Marathon runners, as well as the friends and family that got them there, to help commission a work of art in the form of a social media mosaic. From November 3rd up until the New York City Marathon on November 5th, those that posted a picture on Twitter or Instagram using the hashtag #LiveULTRA could have thei