Bud Light Interactive Swag Wall at SXSW

For this year's SXSW Float created an Interactive Swag Wall Experience for Anheuser Busch's Bud Light brand. Featured at the Bud Light Factory Showcase, festival attendants at Brazos Hall could reach out and touch the latest Bud Light Gear on a giant touchscreen wall instantly winning prizes. They could then pose in front of backgrounds created by festival artists to create an animated gif for sharing across their social media channels.