Is VR better than the real thing?Is VR better than the real thing? That is the question we looked to answer by creating an exact virtual replica of Float’s VR Lab Space....
Faces of the New York City Marathon: Float and Michelob ULTRA use social media to create a work of aMichelob ULTRA, official sponsor of the 2017 TCS New York City Marathon, spent the three days leading up to the big race calling on all...
This is How Top Brands are Building Personal Relationships with their ConsumersTechnology innovation is causing our attention spans to become increasingly fragmented. There is countless data on this topic to prove...
Put on Your Game Face with Augmented Reality Face PaintingFloat Hybrid and YinzCam partner to bring AR face painting to NFL teams. Three NFL teams, the Broncos, Eagles, and Texans have...
The Augmented Reality BoomAugmented reality is a way to enhance the consumer experience by bringing context and utility to the real world. The technology overlays...
Food and Drink Delivery at RailRiders Baseball Games Changing the Way Fans Buy Their Bud Lights and Bud Light, Float Hybrid and Tapin2 bring mobile food and drink delivery to fans. Fans of the defending Triple-A National Champions won't...