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Is VR better than the real thing?
Is VR better than the real thing? That is the question we looked to answer by creating an exact virtual replica of Float’s VR Lab Space....
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Faces of the New York City Marathon: Float and Michelob ULTRA use social media to create a work of a
Michelob ULTRA, official sponsor of the 2017 TCS New York City Marathon, spent the three days leading up to the big race calling on all...
This is How Top Brands are Building Personal Relationships with their Consumers
Technology innovation is causing our attention spans to become increasingly fragmented. There is countless data on this topic to prove...
Put on Your Game Face with Augmented Reality Face Painting
Float Hybrid and YinzCam partner to bring AR face painting to NFL teams. Three NFL teams, the Broncos, Eagles, and Texans have...
The Augmented Reality Boom
Augmented reality is a way to enhance the consumer experience by bringing context and utility to the real world. The technology overlays...
Food and Drink Delivery at RailRiders Baseball Games Changing the Way Fans Buy Their Bud Lights and
Bud Light, Float Hybrid and Tapin2 bring mobile food and drink delivery to fans. Fans of the defending Triple-A National Champions won't...
The Smart Table is Here: What Does it Mean for Retail?
Float Hybrid and Ray-Ban unveil interactive eyewear experience at Vision Expo East. At this year’s Vision Expo East in New York City,...
Fan Kicks Selects Float Hybrid as Agency of Record
Float Hybrid was named agency of record by Fan Kicks, a revolutionary new footwear company. Float will lead all visual brand identity...
Meet ‘Lilly’, the 3D Animated Virtual Dog
Float Hybrid and Sandbox partner to create lifelike virtual dog for Elanco Animal Health. Man’s best friend just got a digital makeover....
Music Festival Fans Rejoice: You Can Now Order Beer From Your Phone
Float Hybrid and Tapin2 make it easy to order beer ahead of time and skip the lines. The feature, powered by Tapin2 and designed by Float...
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