Soccer's World Cup, one of the most-watched sporting events in the world, is set to kick off in just over a month, and Pepsi today kicked off a new interactive digital signage vending experience for football (soccer to us here in the U.S.) fans around the world. Combining interactive digital signage and gamification, the new Pepsi #FUTBOLNOW Interactive Vending Machine combines motion-sensor technology to issue a challenge to fans from the 2014 Pepsi all-star football squad —

Shoppers at San Francisco International airport are experiencing a unique shopping experience due to interactive retail technology now being used to market two specific concession products at the Where Traveler concession storefront. http://www.retailcustomerexperience.com/news/airport-shoppers-enjoying-new-interactive-retail-experience/