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Float Hybrid Creates Interactive Soccer Vending Machine for Pepsi #FutbolNow Campaign
Soccer's World Cup, one of the most-watched sporting events in the world, is set to kick off in just over a month, and Pepsi today kicked off a new interactive digital signage vending experience for football (soccer to us here in the U.S.) fans around the world. Combining interactive digital signage and gamification, the new Pepsi #FUTBOLNOW Interactive Vending Machine combines motion-sensor technology to issue a challenge to fans from the 2014 Pepsi all-star football squad —